Matt Strmiska designs the conditions that make good ideas easy to use. He helps regional agricultural businesses navigate the tech tsunami, guiding teams to what works and building adoption that sticks. A California native now based in Victoria, he is Innovation & Technology Manager at Muirs, an agricultural retail group serving regional Australia. As CEO of ADAPTIV in California, he delivered over US$100M in client savings, beginning with precision spray optimisation and expanding to broader capability building across operations. Matt chaired Citrus Australia's Future Production and Technology Committee and speaks internationally on innovation, technology, and sustainability. He is known for connecting growers, advisers, suppliers, retailers, and regulators, translating field insight into choices people trust, and turning overwhelming change into competitive advantage. His work focuses on outcomes felt in the field and the P&L, with progress that lasts.